A customer driven approach across the whole organization and marketing channels.
Customer relationship management through extensive profiling and segmentation allows a unique approach to each customer that delivers to the customer his exact expectations and more. Companies have always been customer centric but a customer driven approach across the whole organization and marketing channels is a new phenomenon.
The idea of customer relationship management (CRM) as an enterprise-wide strategy is a recent company challenge. It reflects the increasing significance of customer experience as a critical success factor for product and service providers. LABeL’s consulting and systems integration expertise leveraged by our experience-based research capability put us in a unique position to deliver the strategic value created when CRM is deployed across the enterprise.