ACCOUNT-BASED MARKETING (ABM)
Make your account-based marketing strategy a reality with visibility across each contact at the account level.
Organize automated campaigns with personalized communications based on the combination of overall account information and corresponding contact details.
Track contact activities with associated accounts to apply points and inform selection process and content strategy.
Keep other internal groups, like sales and customer success, informed about all account activity to deliver a better experience at every touch point for customers.