Implement scoring and guide your audience to the most useful information within each of the different buying cycle stages.

Automatically assign points to leads or accounts, based on demographic and/or activity information, to find qualified prospects for your sales team.

Build automated campaigns based on contact or account scores that will deliver the most relevant content to your audience, at the right time.

Trigger additional automated activities, including assigning contacts to your sales team in your CRM, dynamic messages, or movement across campaigns, based on points earned.

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