PROGRESSIVE PROFILING
Learn a little more about your contacts each time they visit your site and fill out a form.
Find the balance between short forms and long forms on your site, then layer in progressive profiling to automatically gather new, different information from your return visitors.
Collecting additional information about your contacts will help you better understand where they are in their buying journey and allow you deliver more relevant information along the way.
Move contacts between segments based on new information and automatically deliver relevant content based on their needs and interests.
